Not many know there are ways to optimize the marketing campaign on social media. Adhering to search engine optimization (SEO) only doesn’t means the job is done for branding. Hitting a right chord in this league of competition needs a proper and well-managed social media profile which shall also reflect in the search terminologies of those highly populated platforms. Listed down are some of the best tricks that would help your brand to make a statement in ringing circles of social-media.
Headlines capture maximum attention
Titles of the post or headlines of the content always garner attention. The condition is they should be catchy, fresh and timely made, if possible must possess hashtag (#) as well.
Profile speaks a lot
A well communicated profile sits on the top of all channels. Properly guided with the website’s link and standardly followed to the footsteps of brand promise works out positive equation.
Picture is worth thousand words
Going by the saying – a picture is worth thousand words – does fetches more responses and engagement than the posts that only has written content. And we strongly believe in it!
Hashtags to be used wisely
Vague use of hashtags makes the campaign fall flat on its head unless and until it doesn’t have a reference to the related search. This wise tool of social media has done wonders.
Strongly call action in the post
Most often a strong call to ‘Like’, ‘Comment’, ‘Share’, ‘Retweet’ and many more are found on the social media profile but they are amiss in the daily posts. For instance, guiding to the further course of action like ‘click to read more’ or ‘click to download’ in the routinely posted content impacts immensely.
Planning a holiday in India? Here is an Android mobile app launched by Ministry of Tourism to plan your trips anywhere in the country. Launched as App Tripigator.com, the platform is created in association with official travel planning engine Tripigator.com for domestic and international travelers both
It is user-friendly and has impressive user-interface. The concept of ‘one tab instead of many’ delivers itinerary planning from simple inputs.
The travel-planner includes options like budget and taste of traveling (for e.g. adventure, romantic etc.). Users can plan trips with active fares and tariffs due to technology advancement of generating data from all over the web.
Mr. Parvez Dewan, Secretary for Ministry of Tourism, was quite excited at the launch. He praised the price-sensitive feature which is taken into consideration will fit travelers of every pocket size.
To brief more about the reach of Tripigator app, it has access to more than 350 travel destinations, 18,000 restaurants, 20,000 hotels and 4,000 activities.
Users of Android 4.0 Ice Cream Sandwich and above can download it from Google Play Store.
Soccer, a no more dormant game for India, is pushed to new heights by social media – all thanks to Indian Super League (ISL).
The game changer for Indian soccer – ISL – has recorded reach of 7.47 million on its initial day with accumulated reach over an entire week shot up to 170.6 million. The recorded numbers are reported to be second highest in India after the widely graced IPL (Indian Premier League) of twenty-twenty cricket.
As per to a published report, Facebook witnessed whopping 1,078,081 likes, Twitter grossed 54,284 followers and YouTube garnered 3,772 subscribers & 2,298,298 views until October 26, 2014.
The aforesaid figures were taken from official account of ISL, whereas numbers from participating 8 teams are still left to be covered under the same hat.
Comparatively to EPL (English Premier League), social media figures of ISL were quite low in volume and said that they haven’t lived up to the expectations.
#LetsFootball was the most trending hashtag amongst youths of 21-30. And commending its reach at an international level, ISL was in buzz over 50 countries inclusive of UK, USA, Brazil and Indonesia.
Bollywood celebrities and cricketers too have added zing to Indian Super League on social media.
Social-media statistics of ISL on the day of launch:
Hashtag Mentions: 68,483
Impressions: 1.06 billion
Those hovering ads on YouTube videos will now be a history for some, said Youtube CEO Susan Wojcicki after a conference in Half Moon Bay, California. The world’s no.1 video website is in process to commence paid subscription service for its subscribers which will serve as a host for ad-free videos.
Reportedly, planning is largely at an early stage, and a big amount of its modeling is still left. The commencement of paid-subscription on YouTube will change the way Google earns, as major part of company’s income is depended on those ads itself.
With approximately 1 billion users a month, Google’s subscription for paid-services is bound to change the perspective of industry.